Building a Mass-Market EV Brand Presence for Tunwal E-Motors
Overview: Tunwal E-Motors is one of India’s fast-growing electric two-wheeler brands, focused on making electric mobility affordable and accessible for the mass Indian market. Founded in 2013 and headquartered in Pune, the company offers a wide range of electric scooters across multiple categories and has built a strong dealer network across India.
With 400+ dealerships, multiple EV scooter models, and a rapidly growing customer base, Tunwal is emerging as a recognized player in India’s electric mobility revolution.
Client: Tunwal E Motors Ltd
Location: Pune, India
Industry: Two Wheeler EV (Low-Speed Segment)
Target Areas: Tier 2,3,4 Cities
Challenges
Tunwal had strong product presence and growing market penetration, but the brand lacked a unified premium communication strategy.
The company faced key branding challenges:
1. High Market Competition
The EV space was crowded with heavily funded brands competing aggressively for attention.
2. Weak Visual Brand Identity
Despite having strong product offerings, the brand communication lacked the emotional appeal and visual quality needed for digital audiences.
3. Need for Mass-Market Trust Building
Tunwal needed content that connected with Indian middle-class buyers looking for affordability, reliability, and smart mobility solutions.
Wrig’s Strategic Approach
Wrig Productions approached Tunwal not just as an EV company, but as a fast-scaling Indian mobility brand.
The strategy focused on:
Making Tunwal look aspirational, trustworthy, and future-ready for India’s growing EV audience.
01
Research & Market Understanding
Wrig identified Tunwal’s strongest market advantage:
“Affordable electric mobility built for everyday India.”
The communication strategy focused on:
- Smart urban commuting
- Cost savings
- Eco-friendly mobility
- Youth-focused styling
- Practical daily usage
- Aspirational ownership
02
Branding & Content Creation
Wrig created dynamic ad films and product visuals designed for:
Production Included:
- Cinematic scooter shoots
- Lifestyle-focused storytelling
- Rider experience visuals
- Feature highlight videos
- Product reels & shorts
- Youth-oriented campaign creatives
The goal was to make Tunwal visually compete with India’s leading EV brands.
03
Digital Assets
Wrig redesigned the communication approach around smart-buyers.
The communication style balanced:
- affordability
- trust
- modern mobility
- aspirational lifestyle
04
Performance Marketing Campaign
Wrig launched performance-focused digital campaigns designed to directly improve:
- dealership inquiries
- lead generation
- showroom footfall
- test ride requests
- regional product awareness
The campaigns combined high-conversion ad creatives, localized targeting, platform-specific content strategy, short-form video advertising, lead-focused campaign funnels
Results
Stronger EV Brand Presence
Tunwal gained a more modern and premium digital identity.
Improved Social Media Communication
The brand started communicating in a more realistically engaging and youth-friendly manner.
Better Dealer Marketing Support
Dealers confidence boosted because of high-quality visual assets for local promotions and customer engagement.
Solutions Implemented
Performance Marketing
Prijai’s visual identity started aligning more closely with global engineering manufacturers rather than local industrial vendors.
Video Production
The upgraded communication created stronger first impressions with overseas prospects.
Social Media Management
Real-Time Updates about the company, Product Information, Solution-based Content help overseas customers to gain confidence
